The startup is well aware of how this platform could be used nefariously, and has built in multiple layers of security and authentication to ensure that users are aware of how their avatar is being used in videos, with the ability to check the script or the video before it’s generated or published. It’s also super easy to update or edit the video without having to do any traditional video editing. and ultimately generate the video without any video creation or editing skills whatsoever. Users can then type in a script, add other components like text, images, shapes, etc. To use their own voice and avatar, Synthesia walks them through instructions on what type of video and audio they should send in. Here’s how it works: Users can choose from a library of existing actors (who get paid per video in which they appear) or upload their own video to create an avatar. Think training videos and company- or department-wide video updates. Though Synthesia’s technology could be applied to dozens of use cases, the startup is focused initially on educational content for organizations and enterprises. The company has just announced the close of a $12.5 million Series A funding round led by FirstMark Capital, with participation from angels Christian Bach (CEO, Netlify) and Michael Buckley (VP Communications, Twilio), as well as existing investors LDV Capital, MMC Ventures, Seedcamp, Mark Cuban, Taavet Hinrikus, Martin Varsavsky and TinyVC. Synthesia, an AI video generation platform, is looking to make video content creation as simple and efficient as possible, and FirstMark is taking a bet on it making the world better, and not worse. As AI improves, the possibilities of what we can do with the technology grow exponentially (for better or worse).
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